A recent article in Forbes highlighted the breakneck pace of consolidations happening right now in the SaaS industry. Companies like Salesforce, Oracle, and SAP are all growing their enterprise app business by 25%-30% per year.
Those numbers are impressive, but it’s important to dive a little deeper to understand what is driving them. These companies are investing aggressively, but much of that money is going towards acquisitions. Rather than developing innovative ideas, the major players are simply buying up smaller companies and incorporating their capabilities. As a result, many enterprise apps are actually suites of products that promise one-size-fits-all utility.