The fourth annual Software CFO/CEO Outlook Report is out for 2015. From a high level overview of industry trends to drilled-down views of specific concerns and tactics sliced by company size, the study by Sand Hill Group's CEO M.R. Rangaswami is an invaluable tool for any company in the software and technology industry. The report describes two major themes in the survey data:
- The overwhelming need to focus on customer success, and the benefits that that focus has had for companies that started the process a year ago.
- The "Perfect Storm" of factors affecting the software market today, including a glut of capital available to companies, the incredible pace and volume of change, and the accelerated growth of the Internet of Things (IoT) as a force to be dealt with.