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AcctTwo Blog

SaaS Business Intelligence: See Us at SaaStr Annual 2021

One of our industry focuses at AcctTwo is the Software and Technology industry, specifically SaaS companies, which have very specific needs around subscription billing, customer relations, recurring revenue, and metrics.  We’ve learned over the years that the same need for SaaS business intelligence applies to just about any company that sells goods or services on a subscription basis. Sage Intacct, with its native Salesforce integration, subscription billing, revenue recognition, and contract management capabilities, has shown itself to be the ideal financial management platform for these fast-growing businesses, particularly when QuickBooks and Excel become too unwieldy to manage complex contracts and the metrics needed to run the business and to raise money for growth and expansion. 

Topics: Business Intelligence / Analytics Accounting SaaS saas intelligence General

The Key SaaS Metrics You Need for All Your SaaS Growth Stages

One of the primary challenges many SaaS and subscription businesses face is determining what metrics to track. While all B2B SaaS and subscription businesses are different, there are a handful of key metrics that most can benefit from to optimize performance, propel growth, and attract investors. We’ve outlined the metrics investors are looking at during each of the SaaS growth stages to see if you’re on track and to help you prepare for what’s ahead.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

Key SaaS Metrics Show You the Path to Long-Term Growth

The annual and monthly recurring revenue is the driving force behind B2B (or B2B2C) SaaS and subscription-based businesses, but presents a unique set of challenges, particularly in the early and growth stages. While recurring revenue is integral to long-term financial health, early- and growth-stage businesses must establish cash flow and recapture startup and operational costs at a time when they may still be determining product-market fit. Measuring key SaaS metrics can provide critical insights into organizational health, help businesses optimize their sales and marketing, and ultimately position them for long-term growth.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

New SaaS Reporting Metrics in SaaS Intelligence 2021 R1

Having a clear sense of perspective into KPIs and metrics is a requirement for a comprehensive understanding of both the predictability and sustainability of a SaaS business model's growth. Fully automated, cloud-based, and built directly on Sage Intacct, AcctTwo's SaaS Intelligence application provides this ideal vantage point. For the sake of visibility and ease of use, our R1 2021 Release has added some notable features, SaaS reporting metrics and functions.

Topics: sage KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General SaaS Intelligence Release Update

How an Automated SaaS Dashboard Can Spur Growth and Attract Investors

It’s been more than 20 years since Salesforce first launched their CRM, and today it stands as one of the largest SaaS companies in the world. In that time, the SaaS model has become ubiquitous. Despite incredible market growth, many SaaS and subscription startups fail for financial and operational reasons or due to market fit. Still others are unable to secure the necessary funding to stay solvent while they find their path to sustainable growth. Find out why an automated SaaS dashboard that calculates and visualizes the leading indicators of business health might have helped more startups, Series A, and even Series B companies succeed.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

What You're Missing Without a SaaS Metrics Dashboard

If your revenue is recurring like subscription revenue, SaaS metrics are the lifeblood of your business. These metrics are the building blocks of your profitability and growth. GAAP Financials aren't telling you the whole story so that begs the question, what else are you missing out on without a SaaS metrics dashboard to visualize your financial and operational data into actionable insights?

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

Ascent Conference: Finance & Accounting Playbook

A few weeks ago, I had the pleasure of participating in this year’s Ascent Conference, a staple of the startup, SaaS, and venture capital communities in the Greater NYC area. Because of COVID, the event was held virtually. I gave a keynote presentation on “How to Extend Your Runway with a Finance and Accounting Playbook.” As the founder and CEO of AcctTwo, a services and technology company delivering the Future of Finance and Accounting to nearly 1,000 organizations throughout the country, my team and I have firsthand experience implementing the processes, controls, and technology needed to optimize financial resources for SaaS companies at variety of growth stages. As a result of this experience, we’ve developed a Finance and Accounting Playbook that I shared during the keynote. The effects of COVID-19 for the past few months have only reinforced the need for this kind of planning.

Topics: SaaS accounting outsourcing Accounting SaaS General

Why Automating Your SaaS KPIs is Critical to CMRR Growth

If you are like most SaaS and subscription business leaders, you’re ready to ditch those Excel-based models for tracking growth metrics, unit economics, and other key performance indicators (KPIs). Those models can lag weeks behind, are manual, error-prone, and lack the detail for a deep analysis of your growth levers.

While Excel is no doubt a great tool – and admittedly an accountant’s best friend – it’s just not up to task to handle the complexity of tracking and analyzing the activity of a scaling company’s subscription base. That's why we developed AcctTwo SaaS Intelligence.

Topics: sage KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

Are Your Reports Investor Worthy?

To quote Wayne’s World, “We're not worthy!”, is how most startups feel when reporting to investors, or potential investors, with their outdated Excel sheets riddled with manual errors. You started your startup on the core belief that your product or service is game changing, and you want the world to know it. But the minute you get in front of an investor you start to second guess yourself and your numbers.

Topics: Business Intelligence / Analytics SaaS Financial Reporting analytics business intelligence Financial Analysis, Ratios and KPIs Dashboards Start-Up Accounting SaaS Startup Guidance Investor Reporting extend your runway

The Extend Your Runway Series

We are excited to announce The Extend Your Runway series. The Extend Your Runway series is a webinar event that will be led and moderated by Marcus Wagner. Marcus is the founder and CEO of AcctTwo, a services and technology company delivering the Future of Finance and Accounting to nearly 1,000 organizations throughout the country.

Topics: SaaS small business Start-Up Accounting SaaS The Future of Finance and Accounting Startup Guidance extend your runway