This is the second blog in our series exploring outcome KPIs for nonprofits. In our previous article, we wrote about how today’s nonprofits need to track the outputs and outcomes of their efforts – the actual impact of their mission in action. Why? To build and maintain the confidence of funding sources that expect transparency and accountability like never before.
Before we address how to measure and track nonprofit outcomes in later posts, we need to debunk a common myth: That most nonprofits understand their performance already. Rather, most organizations make some attempt to understand it but come up shorter than they realize.