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AcctTwo Blog

The Key SaaS Metrics You Need for All Your SaaS Growth Stages

One of the primary challenges many SaaS and subscription businesses face is determining what metrics to track. While all B2B SaaS and subscription businesses are different, there are a handful of key metrics that most can benefit from to optimize performance, propel growth, and attract investors. We’ve outlined the metrics investors are looking at during each of the SaaS growth stages to see if you’re on track and to help you prepare for what’s ahead.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

Key SaaS Metrics Show You the Path to Long-Term Growth

The annual and monthly recurring revenue is the driving force behind B2B (or B2B2C) SaaS and subscription-based businesses, but presents a unique set of challenges, particularly in the early and growth stages. While recurring revenue is integral to long-term financial health, early- and growth-stage businesses must establish cash flow and recapture startup and operational costs at a time when they may still be determining product-market fit. Measuring key SaaS metrics can provide critical insights into organizational health, help businesses optimize their sales and marketing, and ultimately position them for long-term growth.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

New SaaS Reporting Metrics in SaaS Intelligence 2021 R1

Having a clear sense of perspective into KPIs and metrics is a requirement for a comprehensive understanding of both the predictability and sustainability of a SaaS business model's growth. Fully automated, cloud-based, and built directly on Sage Intacct, AcctTwo's SaaS Intelligence application provides this ideal vantage point. For the sake of visibility and ease of use, our R1 2021 Release has added some notable features, SaaS reporting metrics and functions.

Topics: sage KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General SaaS Intelligence Release Update

How an Automated SaaS Dashboard Can Spur Growth and Attract Investors

It’s been more than 20 years since Salesforce first launched their CRM, and today it stands as one of the largest SaaS companies in the world. In that time, the SaaS model has become ubiquitous. Despite incredible market growth, many SaaS and subscription startups fail for financial and operational reasons or due to market fit. Still others are unable to secure the necessary funding to stay solvent while they find their path to sustainable growth. Find out why an automated SaaS dashboard that calculates and visualizes the leading indicators of business health might have helped more startups, Series A, and even Series B companies succeed.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

What You're Missing Without a SaaS Metrics Dashboard

If your revenue is recurring like subscription revenue, SaaS metrics are the lifeblood of your business. These metrics are the building blocks of your profitability and growth. GAAP Financials aren't telling you the whole story so that begs the question, what else are you missing out on without a SaaS metrics dashboard to visualize your financial and operational data into actionable insights?

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

Why Automating Your SaaS KPIs is Critical to CMRR Growth

If you are like most SaaS and subscription business leaders, you’re ready to ditch those Excel-based models for tracking growth metrics, unit economics, and other key performance indicators (KPIs). Those models can lag weeks behind, are manual, error-prone, and lack the detail for a deep analysis of your growth levers.

While Excel is no doubt a great tool – and admittedly an accountant’s best friend – it’s just not up to task to handle the complexity of tracking and analyzing the activity of a scaling company’s subscription base. That's why we developed AcctTwo SaaS Intelligence.

Topics: sage KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

For Software to Succeed, Focus on the Post-Deployment Period

Rolling out a next-generation, enterprise-class software solution is a major undertaking. As a result, the day the software goes live often feels like crossing the finish line. In reality, it’s more like the halfway point of the race.

Topics: Cloud Computing / SaaS Software as a service Implementation

How Did the Recent Market Dip Affect SaaS Companies?

After years of rising fortunes and relative stability, the stock market went on a wild ride through the start of 2018. More than $5 trillion drained out of global equity markets over the first 10 days of February, and halfway through the Dow shed almost 1,600 points in one day – the largest single-day decline in history.

Now that the volatility has largely leveled off, investors and industry insiders are understandably eager to figure out exactly what this turbulence means for the future of markets. Looking at the stocks that plunged is important, but the stocks that made it through February relatively unscathed are just as instructive.

Topics: SaaS Cloud Computing / SaaS

How the Cloud Provides Calm During the Storm

The tragic destruction caused by hurricanes Harvey, Irma, and Maria is still fresh on everyone's mind. And while the images of flooded streets and submerged homes loom large, it's worth it to consider the structures that survived as well.

Recent storms were notable for the widespread, unsparing damage they caused. But even in the face of unprecedented natural disasters, some structures managed to weather the wind and rain unscathed.

The New York Times recently profiled several data centers located at the center of these storms. Even as wind speeds increased and flood waters rose, these facilities kept the lights on and the floors dry. Some even served as shelters for employees and their families looking for a safe haven.

Topics: Security and Performance Costs Cloud Computing / SaaS Hurricane Disaster Recovery Reliability

The Definition of Cloud Computing - Revisited

The cloud has been at the center of the IT conversation for more than a decade now. But for much of that time the discussion has focused on the core benefits of the cloud – cost, simplicity, and flexibility – rather than its ongoing evolution. As a result, we tend to talk about the cloud as it existed 10 years ago rather than how it exists today.

Topics: Cloud Computing / SaaS Cloud computing