AcctTwo Blog

Increasingly, the CFO and finance leaders in growth SaaS companies are the business model architects for analyzing and guiding the success of the company. 

The role of the modern CFO is changing substantially from just a financial gatekeeper to becoming a strategic partner in running the business. This change is driven by advances in technology, evolution in markets, and shifting responsibilities throughout the C-suite. It's both an exciting opportunity and an urgent obligation.

The concept of "Digital Transformation" using technologies like Artificial Intelligence (AI), Robotic Process Automation (RPA), and Blockchain can be overwhelming for any organization to sort through, much less implement an adoption strategy for.

As an example of the difficulties organizations have had with digital transformation, a recent Gartner survey shows that even though companies have made data and analytics a priority in recent years, 91% of companies don't feel that they've reached a "transformational" level of maturity in that area. Companies are eager to embrace the potential of integrated technologies and analytics, and they recognize that in many industries digital transformation is essential for remaining competitive. The problem is that wanting to change and actually transforming can be miles apart.

Today's CFOs have a mandate to implement new technology across their organizations. A recent survey by Grant Thornton and CFO Research revealed that 69% of the senior finance executives who responded planned to invest more in technologies, with almost 40% increasing budgets by 10% or more. These efforts are intended to not only catch up with the competition, but also to surpass them with new offerings and a better customer experience. 

Unfortunately, the urgency of adopting new technology is matched by its complexity and difficulty.