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AcctTwo Blog

The Key SaaS Metrics You Need for All Your SaaS Growth Stages

One of the primary challenges many SaaS and subscription businesses face is determining what metrics to track. While all B2B SaaS and subscription businesses are different, there are a handful of key metrics that most can benefit from to optimize performance, propel growth, and attract investors. We’ve outlined the metrics investors are looking at during each of the SaaS growth stages to see if you’re on track and to help you prepare for what’s ahead.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

Key SaaS Metrics Show You the Path to Long-Term Growth

The annual and monthly recurring revenue is the driving force behind B2B (or B2B2C) SaaS and subscription-based businesses, but presents a unique set of challenges, particularly in the early and growth stages. While recurring revenue is integral to long-term financial health, early- and growth-stage businesses must establish cash flow and recapture startup and operational costs at a time when they may still be determining product-market fit. Measuring key SaaS metrics can provide critical insights into organizational health, help businesses optimize their sales and marketing, and ultimately position them for long-term growth.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

New SaaS Reporting Metrics in SaaS Intelligence 2021 R1

Having a clear sense of perspective into KPIs and metrics is a requirement for a comprehensive understanding of both the predictability and sustainability of a SaaS business model's growth. Fully automated, cloud-based, and built directly on Sage Intacct, AcctTwo's SaaS Intelligence application provides this ideal vantage point. For the sake of visibility and ease of use, our R1 2021 Release has added some notable features, SaaS reporting metrics and functions.

Topics: sage KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General SaaS Intelligence Release Update

How an Automated SaaS Dashboard Can Spur Growth and Attract Investors

It’s been more than 20 years since Salesforce first launched their CRM, and today it stands as one of the largest SaaS companies in the world. In that time, the SaaS model has become ubiquitous. Despite incredible market growth, many SaaS and subscription startups fail for financial and operational reasons or due to market fit. Still others are unable to secure the necessary funding to stay solvent while they find their path to sustainable growth. Find out why an automated SaaS dashboard that calculates and visualizes the leading indicators of business health might have helped more startups, Series A, and even Series B companies succeed.

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

What You're Missing Without a SaaS Metrics Dashboard

If your revenue is recurring like subscription revenue, SaaS metrics are the lifeblood of your business. These metrics are the building blocks of your profitability and growth. GAAP Financials aren't telling you the whole story so that begs the question, what else are you missing out on without a SaaS metrics dashboard to visualize your financial and operational data into actionable insights?

Topics: KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General

Why Automating Your SaaS KPIs is Critical to CMRR Growth

If you are like most SaaS and subscription business leaders, you’re ready to ditch those Excel-based models for tracking growth metrics, unit economics, and other key performance indicators (KPIs). Those models can lag weeks behind, are manual, error-prone, and lack the detail for a deep analysis of your growth levers.

While Excel is no doubt a great tool – and admittedly an accountant’s best friend – it’s just not up to task to handle the complexity of tracking and analyzing the activity of a scaling company’s subscription base. That's why we developed AcctTwo SaaS Intelligence.

Topics: sage KPI Cloud Computing / SaaS Accounting SaaS saas intelligence saas intelligence product General